About us
In January 2026 Peak Insight formed based on three key principles – Trusted, Adaptable, Expertise.
We aim to tackle the big questions that can be solved through data whilst ensuring our clients' success is our own. With client relationships focussing on quality not quantity – we want to be part of your business and your story for the long run.
Benjamin Wooler – Managing Director
With experience tackling big questions with a start-up mentality, Ben has spent the last 15 years within the hospitality industry specialising in Pricing & Promotions, Data & Analytics, and Consumer Insight with the UK’s leading hospitality companies.
Ben was a key member of the leadership team that built Hospitality Data Insights (HDI) into one of the UK’s leading hospitality insights businesses over the course of the 6 years leading up to and through the acquisition by Reward Sports Loyalty Ltd in 2024.
During those years Ben led the team that built and developed the UK’s leading source of hospitality pricing data – supplying the biggest brands within Pubs & Bars, Coffee & Quick Service Industry.
When not knee deep in data, Ben’s likely to be found out climbing in the Peak District.
What people say
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“I’d strongly recommend to any business that values clarity, trust, and truly data-driven decision-making.”
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“Recommendations are consistently data-driven, commercially sharp, and genuinely useful for driving decisions. Exactly the person you want in the room when tackling tough problems or shaping long-term strategy.”
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“Ben led an excellent strategic pricing review for Hall & Woodhouse, combining deep sector knowledge with a highly practical, data-led approach. He quickly built credibility with our senior team, challenged our thinking in the right places, and delivered clear, actionable recommendations grounded in robust insight. Ben is considered, collaborative and commercially sharp – a trusted partner we fully intend on continuing to work with and thoroughly recommend.”
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“Ben's strategic pricing work for Admiral combined deep sector knowledge with a highly practical, data-led approach. His segmentation of our estate gave us a much sharper framework for managing price and promotions, which now underpins how we make those decisions day to day. He built credibility quickly and delivered recommendations that were both robust and immediately usable. Commercially sharp and collaborative throughout, Ben is a trusted partner we intend to keep working with.”