In January 2026 Peak Insight formed based on three key principles - Trusted, Adaptable, Experts.

We aim to tackle the big questions that can be solved through data whilst ensuring our clients success is our own. With client relationships focussing on Quality not Quantity - we want to be part of your business and your story for the long run.

benjamin wooler - managing director

With experience tackling big questions with a start-up mentality Ben has spent the last 15 years within the hospitality industry specialising in Pricing, Data & Analytics, and Consumer Insight with the UK’s leading Hospitality companies.

Ben was key member of leadership team that built Hospitality Data Insights (HDI) into one of the UK’s leading Hospitality insights businesses over the course of the 6 years leading up to and through the acquisition by Reward Sports Loyalty Ltd in 2024, and subsequently rezolveAI early 2026.

During those years Ben lead the team that built and developed the UK’s leading source of hospitality pricing data - still supplying majority of the biggest brands within Pub, Coffee & Quick Service Industry.

When not knee deep in data, Ben’s likely to be found out climbing in the peak district (hence Peak Insight!).

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About us

A smiling man with dark hair and a white shirt sitting at a wooden table in a restaurant with framed artwork on red walls and a chandelier hanging from the ceiling.
  • A beige ceramic vase with dried branches on a wooden surface, shadow cast on background wall.

    "I’d strongly recommend to any business that values clarity, trust, and truly data-driven decision-making."

    —Former Data Partner

  • A beige ceramic vase with a simple design, holding a dried branch, sits on a wooden surface with sunlight casting shadows on a neutral wall.

    "Recommendations are consistently data-driven, commercially sharp, and genuinely useful for driving decisions. Exactly the person you want in the room when tackling tough problems or shaping long-term strategy."

    —Senior Head of Insight, Commercial Data Partner